WELA REACHES $100 MILLION IN ASSETS UNDER MANAGEMENT

$100 MILLION DOLLARS! 100. MILLION. DOLLARS.

Last month, we were running our monthly reports and identified that our firm accomplished something…something big within the world of financial advising. 

We had hit the milestone of having $100 million in assets under management. Why is this important? Well, first off… it’s hard as heck to accomplish in the world of financial advice these days. But secondly, it shows the trust that we have been able to build with our users and customers. We are managing over $100 million in investable assets for these families. These are assets that they have saved for their entire lives or that they intend to use in their retirement or for their kids’ college tuitions or for that new house. These are big life milestones for individuals and that’s why this number is taken so seriously… because people are entrusting us to help them manage those monies for them. 

The goal that we have set out to accomplish from day one has always been to combine technology and a human to provide both accessibility and holistic planning to the family that was being neglected by traditional wealth management, while needing more than algorithm only firms could provide. 

But the only way that we would ever be able to accomplish the goal and vision of the company is if we had the trust of our users and customers along with the necessary execution by everyone on our team. This year, we have put a strong focus on each of these and reaching this milestone is an initial step in bettering the way young families get financial advice. 

This is only the beginning, but it is a monumental moment for our company which is necessary to enjoy with those who helped us get here. First and foremost, it starts with a huge thank you to the users and customers who have entrusted us to help manage their financial situation and align their investment philosophy with their more holistic financial goals and objectives. And secondly, it’s about the team that commits day in and day out towards building a technology solution that delivers value to both users and customers alike. This team has a commitment to the vision and executes on it every day. They are the ones who allow for our users to build trust in our brand and our company. 

The financial services industry is evolving every single day. We believe that the next step in the evolution is just beginning and it should be exciting for all consumers of financial advice because every firm’s focus is finding a solution that can better serve the end user in a more elegant and efficient way. 

We believe that Wela is skating to where the puck is going to be. Over the past five years, we have seen a huge pendulum swing in the industry with regards to financial advice. In the past in order to get customized and personal financial advice, you had to have millions of dollars. Over the past five years or so, there has been this trend towards algorithmically driven investment solutions that utilize technology only. This made access to investment advice accessible and elegant but left the personalization on the wayside. We believe the true solution stands in building a solution that leverages technology to deliver holistic financial insights, not just investment management, while also providing access to a dedicated human for each of our users and customers. 

Ultimately, our lives become complex. We decide to buy a home, we get married, we have kids and we change jobs. We have multiple financial goals that we have to focus on while also living our lives in the moment. We believe that the hybrid of technology and a human provides the accessibility and ease of use necessary to change the perception of the financial advice space, while dedicating to the focus of a holistic solution that can be executed on efficiently and effectively by a human being. 

This is only the first step in our journey, but it’s a giant step towards the goal we have of being the most trusted digital financial advice solution for young families. And we want our followers, users and customers to participate in the excitement that comes during this journey. We are open about the challenges we face along with the accomplishments we make… because we feel that is what it takes to gain the trust in an industry that has a history of being stodgy and non-transparent. 

So… cheers to you and thank you for helping in this accomplishment. Let it be the first major milestone of many more to come and we can’t wait to celebrate each one with you! 

Release: Wela Featured in Spike TV's New Show "Life or Debt"

Atlanta-based Financial Start-Up Wela Featured in Spike TV’s New Show Life or Debt

ATLANTA – February 15, 2016 – When Spike TV’s new show Life or Debt debuts on Sunday, March 13th at 10PM, it will feature Atlanta-based Wela as the financial management and investment tool utilized by the show’s families. Wela bridges the gap between virtual and personal financial advice, making it an ideal tool for families looking for assistance managing budgets and offering a holistic view of a family’s entire financial situation including investments, cash, credit card debt, student loans, and real estate. The team at Wela works with each family post-show to consult on specific financial issues and helps develop a game plan for the fiscal recovery of each family.

“Wela is thrilled to partner with Spike and the Ugly Brothers production team on this project,” says Wela CEO and Co-Founder Matt Reiner. “Working with host Victor Antonio and the Spike team has been an amazing experience, and we are pleased to offer our online tools and custom financial advice to assist these families on their fiscal journeys.”

As information, “Life or Debt” follows Atlanta resident and show host Victor Antonio - a personal finance consultant and former CEO - as he sets out each week to help a different family facing a fiscal calamity. In each episode, Antonio does his initial assessment and reality check, pointing out the significant disparity between money coming in and money going out.  He charges families with the task of taking a hard look at their numbers, before putting them through a series of challenges and driving them to make hard choices. During this time, Antonio gets a better sense of the family, often uncovering the underlying issues and dark secrets of each family’s financial situation to flush out the realities of how they got to this point.

Then comes the restructure, where Antonio lays out an actionable plan, assigning specific responsibilities to each family member that plays to their strengths and reveals the “magic number,” or the number they need to hit each month to reach financial stability.  He returns 90 days later to check in on their progress with the hope they have turned their situation around. During the 90 day post-Antonio visit, the team at Wela works with each family to assist them in facilitating budgets and developing financial goals.

Sneak peeks of upcoming episodes, blog posts, full episodes, biographies and more can be found on Spike.com’s dedicated “Life or Debt” destination, spike.com/shows/life-or-debt, where content will be updated throughout the season.  For additional series updates, follow Spike on Facebook and on Instagram.

About Wela: Wela is a financial technology company that weaves together the elegance of technology and the human touch of financial advisors to give families the ability to gain a holistic view of their entire financial situation: investments, cash, debt, and real estate. The technology allows users to easily access Wela Strategies, a registered independent investment advisor providing low-cost, tax-efficient, ETF model portfolios that are age and/or time horizon based. Wela is specifically designed to revolutionize the way young families receive financial advice. For more information on Wela, visit www.GetWela.com or call 678-608-0420.

 

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We Launched a New Website (And we think it's pretty great)

We love love love to innovate. We put ourselves in your shoes and push forward to make a tool that will not only change your life but change the financial industry itself. We've been working on this project for quite some time; reviewing your feature requests and basing our decisions around your feedback. We're happy to say we've made significant improvements and it doesn't stop there. We are innovating everyday and exploring new ways to provide value.

With that, let's take you for a tour (and then you should go explore it for yourself)!

 The new homepage tells you stories of people just like you and walks you through how we are helping people in different financial positions.

Choose the stage in life that most represents your own and see how we're helping others like you

The new Invest page features an improved portfolio tool you can use to get details on our portfolios based on your age and risk tolerance.

Explore Wela Strategies Own Your Age portfolios

The new My Investments page inside the user portal has reached a new level of analysis you can explore however meets your needs to track your various investment accounts and compare your allocation to our recommended allocation.

Historical tracking and allocation display gives you a full picture

 

Probably most exciting is a brand new tool called Benjamin. Bejamin is your digital advisor and he was created to guide you through the savings hierarchy on your path to financial stability. Set goals, accept challenges and track your progress. To further assist you in accomplishing your goals, Benjamin serves up content, written by our team of advisors, to educate and inspire you.

Benjamin is currently in Beta which means he's only going to get better

 

There's much more over at our new web address GetWela.com. Oh, did we forget to mention linking accounts has gotten easier? Link multiple accounts at a time so you can get to your full financial picture in just minutes.

Make sure to tell us what you think! We can't wait to hear from you.

 

Wela Announces Launch of New Website 2.04.2016

Wela is inviting visitors to explore its relaunched website at their new URL GetWela.com. The new website was designed with the curious visitor in mind. Visitors seeking to learn more about how Wela can help them plan for a bright financial future will find improved navigation, specific information tailored to their unique needs, and a detailed peek behind the curtain of all the features and benefits of the Wela platform and Wela Strategies investment services.

Atlanta - February 4, 2016 - The site includes extensive phase-of-life story telling to help visitors understand how Wela can be used to facilitate financial planning for their specific situation. Rich narrative, easy-to-understand product descriptions, and improved portfolio tool work together to provide a clear picture of what Wela can do for families and individuals seeking financial planning advice and tracking. 

In addition to helping users make their decision to use Wela more thoughtfully and confidently, exiting users will find a few new and exciting improvements to the Wela platform within their user portal.

The new My Investments page has reached a new level of analysis users can explore however meets their needs to track their various investment accounts and compare their allocation to our recommended allocation. Users will also discover the addition of Benjamin, their digital financial advisor (currently in beta). Benjamin was designed to guide users through the savings hierarchy in their pursuit for financial stability.

Wela is continuing their standard of rapid and thoughtful innovation to it's product and services. Phase two of the Wela platform release is expected April 2016.

About Wela: Wela is a financial technology company that weaves together the elegance of technology and the human touch of financial advisors to give families the ability to gain a holistic view of their entire financial situation: investments, cash, debt, and real estate. The technology allows users to easily access Wela Strategies, a registered independent investment advisor providing low-cost, tax-efficient, ETF model portfolios that are age and/or time horizon based. Wela is specifically designed to revolutionize the way young families receive financial advice. For more information on Wela, visit www.GetWela.com or call 678-608-0420.

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