SOME SAY ROBO-ADVISORS APPEAL TO MILLENNIALS WITH LOW COSTS AND TECH SAVVINESS

BUT IS THIS REALLY THE BEST PATH TO ENTRY?

From CBCNEWS-

"Like a lot of young people who want to start saving for the future, Rachel Jackson is interested in using a robo-adviser — even if she's not entirely sure how such digital investment services work.

For the 27-year-old office administrator in Parry Sound, Ont., robo-advisers sound appealing because they're advertised as offering professionally managed portfolio advice at a relatively low cost. Equally enticing to her tech-savvy leanings is the fact that accounts can be conveniently set up through her smartphone within minutes.

Still, Jackson has some concerns — namely, how robo-advisers actually stack up against conventional full-service advisers using mutual funds, and how much money she'll need to get an account started.

What if there was a true middle ground, removing the need to choose between traditional wealth management and robo-investing?

This middle ground is where we fall here at Wela. We believe in providing information and insights on demand that is impossible to do as a traditional wealth manager, but we also believe in the human touch which cannot be replicated by the robo-advisor. So the arguments for and against both sides come in many forms, from management fee's, to reliability, to transparency, to success metrics. But what I ask is this, why can't we have the best of both worlds...everything else in life is ok when done in moderation, so why not the financial world?

What we're doing is changing the way financial advice is being delivered. Imagine receiving a comprehensive roadmap for how you're going to pay off your credit card debt, or buy your first house, or even retire. All by just clicking a few buttons on your computer screen.

Pretty unreal huh!

We are making the metrics of accomplishing big life goals consumable and understandable by breaking them down to "tasks" or "objectives" within 1 day. We call it the Daily Spend Limit (DSL) . The DSL (get that thought out of your head) is our own way of putting complicated finance talk/lingo/jargon/philosophy/strategies into plain english...adjusting to your personal financial situation, Spend less than "X" per day, over "Y" period of time...reach goal set!

Bing Bang Boom. Simple right! Well it gets better, because you can also pick up the phone and talk to a real human financial advisor (FOR FREE). I know that sounds too good to be true, but it's a fact. Our technology and support is completely free, forever...The only time we start talking money is if you're looking for someone to personally manage you money.

SEE, technology and humans working together to provide you the most effective and cost efficient solution.